Victoria Stephens
Chief Marketing Officer
Victoria Kirwan Stephens is the Chief Marketing Officer of The Cosmetic Center at DC Ranch, bringing nearly 17 years of marketing leadership, brand-building expertise, and business strategy to Scottsdale’s premier plastic and cosmetic surgery destination. A dynamic force in the marketing world, Victoria has spent her career founding companies, scaling brands, and consulting for industry leaders across wellness, aesthetics, real estate, fashion, and professional services. Her work is defined by a bold, results-driven approach and a deep understanding of both the entrepreneurial journey and the complexities of high-impact, omnichannel marketing.
Before joining The Cosmetic Center at DC Ranch, Victoria built and led Valkyrie Marketing Strategies, where she partnered with emerging and established brands to elevate their voice, refine their market position, and unlock measurable growth. As a seasoned business owner, she has created brands from the ground up and developed the systems, strategy, and storytelling that allow companies to scale with intention. Her hallmark is fusing creativity with data, crafting marketing engines that perform, convert, and inspire.
Victoria’s path took a defining turn when she met Dr. Michelle Cabret, whose surgical mastery, integrity, and vision aligned perfectly with Victoria’s passion for building female-led, patient-centered luxury brands. What began as a consulting engagement quickly transformed into a mission-driven partnership rooted in shared values, innovation, and the unwavering pursuit of excellence. Today, Victoria is proudly investing the rest of her career in the growth and legacy of The Cosmetic Center at DC Ranch, working alongside Dr. Cabret to build one of Scottsdale’s most trusted, refined, and forward-thinking aesthetic destinations.
As CMO, Victoria oversees brand strategy, digital ecosystem development, content and media direction, patient-experience architecture, and long-term growth planning. Her leadership ensures that every touchpoint, from the first Google search to years of post-surgical follow-up, reflects the center’s unwavering commitment to exceptional results, compassionate care, and concierge-level luxury.
Outside the boardroom and operating room strategy sessions, Victoria lives the fullness of the life she’s built. She believes life isn’t about balance, it’s about priorities. She is a devoted wife of 16 years, a proud mom to six incredible kids, and an avid skier (“because skiing is life”). Whether she’s crafting a game-changing marketing strategy, advising founders, or savoring moments with her family, she leads with passion, purpose, and an unstoppable drive to make every moment count.
With nearly two decades of experience and a deeply rooted commitment to the women leading the practice, Victoria is not just shaping the brand of The Cosmetic Center at DC Ranch, she is helping define the future of luxury aesthetics in Scottsdale and beyond.